Collection: JUST DROPPED

Your Nation. Your Colours. Your Armour. Some wear a badge.Others wear a mindset. The Three Lions Tee reimagines one of England’s most iconic symbols through the lens of Chosen Few. Inspired by the traditional crest, we've replaced the lions with three masked figures - a symbol of discipline, resilience and the mentality of those who keep pushing when others quit. Built on our premium vintage black heavyweight tee, the artwork combines classic national pride with modern streetwear and bodybuilding culture. Distressed detailing gives the print a worn-in, matchday feel, while the bold red, white and blue colour palette pays tribute to the colours that unite a nation. Whether you're watching from the stands, the pub, the gym or the other side of the world, this piece represents more than football. It represents belief. It represents loyalty. It represents carrying yourself like a champion long before the final whistle blows. Your Nation. Your Colours. Your Armour.

Your Nation. Your Colours. Your Armour. Some wear a badge.Others wear a mindset. The Three Lions Tee reimagines one of England’s most iconic symbols through the lens of Chosen Few. Inspired by the traditional crest, we've replaced the lions with three masked figures - a symbol of discipline, resilience and the mentality of those who keep pushing when others quit. Built on our premium vintage black heavyweight tee, the artwork combines classic national pride with modern streetwear and bodybuilding culture. Distressed detailing gives the print a worn-in, matchday feel, while the bold red, white and blue colour palette pays tribute to the colours that unite a nation. Whether you're watching from the stands, the pub, the gym or the other side of the world, this piece represents more than football. It represents belief. It represents loyalty. It represents carrying yourself like a champion long before the final whistle blows. Your Nation. Your Colours. Your Armour.

Not every brand survives trends.Not every gym survives time.Not every person stays standing when life gets cold. “Serving Since 2013” is a reminder that Chosen Few was built through every season - the highs, the pressure, the setbacks, the rebuilds and the obsession required to keep going when most people would’ve folded. The frozen dumbbells represent discipline under pressure. Cold environments create strong people. No shortcuts. No comfort. Just years of showing up, day after day, long after the hype disappeared. Open 7 days a week.Still serving.Still standing.Still built for the few.

Not every brand survives trends.Not every gym survives time.Not every person stays standing when life gets cold. “Serving Since 2013” is a reminder that Chosen Few was built through every season - the highs, the pressure, the setbacks, the rebuilds and the obsession required to keep going when most people would’ve folded. The frozen dumbbells represent discipline under pressure. Cold environments create strong people. No shortcuts. No comfort. Just years of showing up, day after day, long after the hype disappeared. Open 7 days a week.Still serving.Still standing.Still built for the few.

Not every brand survives trends.Not every gym survives time.Not every person stays standing when life gets cold. “Serving Since 2013” is a reminder that Chosen Few was built through every season - the highs, the pressure, the setbacks, the rebuilds and the obsession required to keep going when most people would’ve folded. The frozen dumbbells represent discipline under pressure. Cold environments create strong people. No shortcuts. No comfort. Just years of showing up, day after day, long after the hype disappeared. Open 7 days a week.Still serving.Still standing.Still built for the few.

Some people talk about it.Some people live it. While everyone else chases attention, approval, and noise, some stay silent and let their actions speak louder than words ever could. This mentality is about discipline under pressure - staying cold, composed, and locked in on the mission regardless of distractions around you. No fake energy. No empty promises. Just quiet confidence and relentless execution.

Some people talk about it.Some people live it. While everyone else chases attention, approval, and noise, some stay silent and let their actions speak louder than words ever could. This mentality is about discipline under pressure - staying cold, composed, and locked in on the mission regardless of distractions around you. No fake energy. No empty promises. Just quiet confidence and relentless execution.

Introducing "Only The Strong Survive" series, make of it what you will, the world is on the verge of collapse and only the Chosen Few will survive!This high quality custom designed collection is printed using state of the art Digital Printers giving you a life like graphic to the front of the Vintage Tee which are manufactured with a boxed, slightly oversized fit, giving you that 70's bodybuilding style, they are all put through a custom dye process to create our exclusive retro look & style.

Introducing "Only The Strong Survive" series, make of it what you will, the world is on the verge of collapse and only the Chosen Few will survive!This high quality custom designed collection is printed using state of the art Digital Printers giving you a life like graphic to the front of the Vintage Hoodie which are manufactured with a boxed, slightly oversized fit, giving you that 70's bodybuilding style, they are all put through a custom dye process to create our exclusive retro look & style.

Introducing "Only The Strong Survive" series, make of it what you will, the world is on the verge of collapse and only the Chosen Few will survive!This high quality custom designed collection is printed using state of the art Digital Printers giving you a life like graphic to the front of the Vintage Tee which are manufactured with a boxed, slightly oversized fit, giving you that 70's bodybuilding style, they are all put through a custom dye process to create our exclusive retro look & style.

Old-School DNA. New-School Standard. The ICEMAN Edition is a limited release version of the G Gym Series - available only for a short period of time. Built using the same heavyweight construction and UK garment-dyed vintage finish the series is known for, with a colder, stripped-back feel made for everyday wear. No restocks.No second run. Once sold out, it disappears for good.

Old-School DNA. New-School Standard. The ICEMAN Edition is a limited release version of the G Gym Series - available only for a short period of time. Built using the same heavyweight construction and UK garment-dyed vintage finish the series is known for, with a colder, stripped-back feel made for everyday wear. No restocks.No second run. Once sold out, it disappears for good.

A tribute to the era that helped shape the identity of LA Gym. Inspired by the iconic graffiti-style artwork that became part of the gym’s visual DNA in the early 90s, this tee captures the raw crossover of old-school bodybuilding, street culture, and the unmistakable energy that made gyms feel different back then. With bold vintage-inspired graphics to the front and back, the Graffiti 90’s Era Tee brings that original atmosphere back to life in wearable form - paying homage to a time when training was gritty, expressive, and full of character. While LA Gym has stood strong since 1986, this piece specifically nods to the 1990s era that left its mark on the walls, the culture, and the people who trained there. No fake nostalgia.No polished commercial fitness aesthetic.Just a proper throwback to when gyms had soul. Old-school energy. Real gym culture.

A tribute to the era that helped shape the identity of LA Gym. Inspired by the iconic graffiti-style artwork that became part of the gym’s visual DNA in the early 90s, this tee captures the raw crossover of old-school bodybuilding, street culture, and the unmistakable energy that made gyms feel different back then. With bold vintage-inspired graphics to the front and back, the Graffiti 90’s Era Tee brings that original atmosphere back to life in wearable form - paying homage to a time when training was gritty, expressive, and full of character. While LA Gym has stood strong since 1986, this piece specifically nods to the 1990s era that left its mark on the walls, the culture, and the people who trained there. No fake nostalgia.No polished commercial fitness aesthetic.Just a proper throwback to when gyms had soul. Old-school energy. Real gym culture.

A tribute to the era that helped shape the identity of LA Gym. Inspired by the iconic graffiti-style artwork that became part of the gym’s visual DNA in the early 90s, this tee captures the raw crossover of old-school bodybuilding, street culture, and the unmistakable energy that made gyms feel different back then. With bold vintage-inspired graphics to the front and back, the Graffiti 90’s Era Hoodie brings that original atmosphere back to life in wearable form - paying homage to a time when training was gritty, expressive, and full of character. While LA Gym has stood strong since 1986, this piece specifically nods to the 1990s era that left its mark on the walls, the culture, and the people who trained there. No fake nostalgia.No polished commercial fitness aesthetic.Just a proper throwback to when gyms had soul. Old-school energy. Real gym culture.

A tribute to the golden era of larger-than-life physiques, fearless energy, and unforgettable entrances. Inspired by the icons who blurred the line between bodybuilding, performance, and pure entertainment, this piece pays respect to a time when looking powerful was part of the show. These were men built like comic book characters - training hard, performing through pain, and putting their bodies on the line to entertain millions. Printed on our premium vintage tee, this design captures that high-intensity, all-eyes-on-you energy in true CHSN style. For those who train like every session is the main event.

Built around the ideas of faith, sacrifice and self-mastery, this piece represents the kind of discipline that isn’t spoken about - only lived. For those who stay loyal to the process, even when the path gets heavy. Blessed are the disciplined.

Built around the ideas of faith, sacrifice and self-mastery, this piece represents the kind of discipline that isn’t spoken about - only lived. For those who stay loyal to the process, even when the path gets heavy. Blessed are the disciplined.

Built for everyday wear, stamped with the Iron Thunder logo. A simple logo tee with enough attitude to stand on its own — clean from a distance, strong up close, and made to represent the brand wherever you wear it.

Some people show up for the undercard.Others are the reason the lights came on. The Main Event Tee is built for those who carry presence before they even speak - the ones who walk in, set the tone, and make it clear what time it is. Inspired by fight culture, pressure, and proving yourself when it matters most, this piece represents stepping into your arena with intent. No gimmicks. No playing a part. Just energy, confidence, and the mindset to rise when the spotlight hits. Because when it’s your time,you don’t ask for attention.You command it. THIS THING OF OURS.

Every king is tested. Not always by war in the traditional sense -but by temptation, ego, weakness, pride, and the quiet battles that happen when no one is watching. This piece represents the burden of wearing the crown,the discipline it takes to protect it,and the truth that what gives a man power can also be the very thing that destroys him. Because kingdoms rarely fall from one great defeat.They fall from within. Stay sharp. Stay disciplined.Lust Kills Kings.

Every man has a choice. Build the life he said he wanted…or lose himself to temporary pleasure, empty attention, and distractions disguised as desire. The After Hours Tee represents the side of the story most men know too well - the late nights, bad decisions, blurred lines, and the moments that quietly pull you away from your purpose. A king doesn’t lose his crown overnight.He loses it in pieces. Stay focused.Lust Kills Kings.

Every man has a choice. Build the life he said he wanted…or lose himself to temporary pleasure, empty attention, and distractions disguised as desire. The After Hours Tee represents the side of the story most men know too well - the late nights, bad decisions, blurred lines, and the moments that quietly pull you away from your purpose. A king doesn’t lose his crown overnight.He loses it in pieces. Stay focused.Lust Kills Kings.