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Creating a pre-workout may seem like a bit of a strange thing for a clothing brand to be manufacturing and have some questioning if it's just a gimmicky product to increase sales.. well of course we want to increase sales but the thought process and reasoning for releasing a pre-workout is justified.
Here's a little bit of background into my years in the industry dating back to 2003 as a teenager with a passion for training I worked my way up through a variety of roles within the supplement industry working for some of the leading distributors and manufacturers in Europe, developing brands, products and unique business concepts that are now utilised by many of your favourite influencers and celebritys throughout the world today.
When creating Chosen Few it was purposely developed to deliver a brand with a USP and style of its own that wasnt available, something that my peers and I would want to wear in the gym but would also pass as streetwear. The pre-workout category is an area of interest because I'm actively involved in the supplement industry through other business interests and I have tried a wide variety of leading pre-workout products past and present and truely beleive we can develop a market leading product in this category.
The goal was to create everything you expect in a pre-workout "Focus, Energy & Pump" not something that makes you feel like a crack fiend, dosed full of cheap ingredients to maximise margin and deliver just a massive kick of energy with a huge suicidal crash afterwards that has you tossing and turning in bed wondering why you cant switch off at 3am revaulating your whole life.
Our formula has 5 trademarked/patented ingredients:
Infinergy™ A milder form of caffeine that has a longer-lasting stimulatory effect without the excessive “jitters” side effect that many users experience with caffeine anhydrous.
™ Acts as a stimulant, increasing energy and alertness, similar to your morning cup of coffee.However, it also increases the uptake of oxygen by the muscles, which can improve your performance and help you see results faster. Although there are many other stimulant-type products on the market, dynamine has the potential to give you all of the benefits without the crash after it wears off.
™ A DNA-authenticated, stim-free energy ingredient that provides fast, effective and safe energy with no crash. EnXtra™ is a stim-free, super energizing botanical extract. Sharpens alertness & mental acuity without the caffeine “crash” Compelling human studies support safety & efficacy.
™ can have a profound effect on your ability to absorb beneficial amino acids, fatty acids, vitamins and phytonutrients, as well as repairing ulcerated and damaged intestinal walls, and helping to support a healthy microbiota population.
Is a stable form of 65% glycerol powder which offers enhanced hydration, increased stamina, and full saturated muscles.
We provide full label transparency so no hidden formula/dosages everything is there for you to see and compare to other 'market leading' brands.
So addressing the first point if this is just a 'gimmick' the proof is in the product, no real need for us to gas it up almost 2 decades of experience in this industry, quality clinically dosed formula and a proven active purpose to develop marketing leading products is what Chosen Few will continue to do and strive to get better at.