Collection: DTG

Old-School DNA. New-School Standard. The ICEMAN Edition is a limited release version of the G Gym Series - available only for a short period of time. Built using the same heavyweight construction and UK garment-dyed vintage finish the series is known for, with a colder, stripped-back feel made for everyday wear. No restocks.No second run. Once sold out, it disappears for good.

Built around the ideas of faith, sacrifice and self-mastery, this piece represents the kind of discipline that isn’t spoken about - only lived. For those who stay loyal to the process, even when the path gets heavy. Blessed are the disciplined.

Old-School DNA. New-School Standard. The ICEMAN Edition is a limited release version of the G Gym Series - available only for a short period of time. Built using the same heavyweight construction and UK garment-dyed vintage finish the series is known for, with a colder, stripped-back feel made for everyday wear. No restocks.No second run. Once sold out, it disappears for good.

Built around the ideas of faith, sacrifice and self-mastery, this piece represents the kind of discipline that isn’t spoken about - only lived. For those who stay loyal to the process, even when the path gets heavy. Blessed are the disciplined.

A tribute to the golden era of larger-than-life physiques, fearless energy, and unforgettable entrances. Inspired by the icons who blurred the line between bodybuilding, performance, and pure entertainment, this piece pays respect to a time when looking powerful was part of the show. These were men built like comic book characters - training hard, performing through pain, and putting their bodies on the line to entertain millions. Printed on our premium vintage tee, this design captures that high-intensity, all-eyes-on-you energy in true CHSN style. For those who train like every session is the main event.

Every king is tested. Not always by war in the traditional sense -but by temptation, ego, weakness, pride, and the quiet battles that happen when no one is watching. This piece represents the burden of wearing the crown,the discipline it takes to protect it,and the truth that what gives a man power can also be the very thing that destroys him. Because kingdoms rarely fall from one great defeat.They fall from within. Stay sharp. Stay disciplined.Lust Kills Kings.

A tribute to the golden era of larger-than-life physiques, fearless energy, and unforgettable entrances. Inspired by the icons who blurred the line between bodybuilding, performance, and pure entertainment, this piece pays respect to a time when looking powerful was part of the show. These were men built like comic book characters - training hard, performing through pain, and putting their bodies on the line to entertain millions. Printed on our premium vintage tee, this design captures that high-intensity, all-eyes-on-you energy in true CHSN style. For those who train like every session is the main event.

G Gym SeriesOld-School DNA. New-School Standard. Built the way they used to be - heavyweight, durable, and ready for war.The G Gym Series was designed to drag the raw energy of 70s bodybuilding into the modern era, replicating the look, feel, and toughness of a true vintage find. Each one is garment dyed right here in the UK for that worn-in, vintage finish you can’t fake.

The X-Ray Tee reveals what sits beneath the surface a visual expression of pressure, load, and internal resilience.

"Side effects may include size, obsession, and the truth." Welcome to the RX Series - a brutally honest tribute to the real bodybuilding culture no one wants to talk about. This isn’t wellness. It’s war. While the rest of the industry hides behind clean branding and cookie-cutter catchphrases, we’re peeling back the label. The RX Series is about the reality behind performance - the injections, the powder, the cycles, the sacrifice. It’s what’s really happening behind the scenes, in locker rooms, labs, and broken-down gyms. Each design is built around that unspoken truth:Progress has a price.

G Gym SeriesOld-School DNA. New-School Standard. Built the way they used to be - heavyweight, durable, and ready for war.The G Gym Series was designed to drag the raw energy of 70s bodybuilding into the modern era, replicating the look, feel, and toughness of a true vintage find. Each one is garment dyed right here in the UK for that worn-in, vintage finish you can’t fake.

There was a time when loyalty meant something.When discipline wasn’t optional.When people stood for something - no matter the cost. That time hasn’t disappeared…It’s just harder to find. This piece represents those who never lost it.Still standing. Still solid. Last of a Dying Breed.

Introducing "Only The Strong Survive" series, make of it what you will, the world is on the verge of collapse and only the Chosen Few will survive!This high quality custom designed collection is printed using state of the art Digital Printers giving you a life like graphic to the front of the Vintage Tee which are manufactured with a boxed, slightly oversized fit, giving you that 70's bodybuilding style, they are all put through a custom dye process to create our exclusive retro look & style.

A collection of moments.Not for show-just part of the journey. The Never 4 Fame Nostalgia Tee brings together fragments of the mindset-training, discipline, obsession, sacrifice.The parts no one sees. Every detail represents something earned.Not posted. Not performed. While others chase recognition,this is built on what actually matters. Built in silence. Never 4 Fame.

Some people show up for the undercard.Others are the reason the lights came on. The Main Event Tee is built for those who carry presence before they even speak - the ones who walk in, set the tone, and make it clear what time it is. Inspired by fight culture, pressure, and proving yourself when it matters most, this piece represents stepping into your arena with intent. No gimmicks. No playing a part. Just energy, confidence, and the mindset to rise when the spotlight hits. Because when it’s your time,you don’t ask for attention.You command it. THIS THING OF OURS.

The signature Chosen Few Ski Mask represents those built for more than attention. Driven by purpose. Not recognition.Success is earned in silence - not performed for approval. This is for the ones who move differently.Who don’t chase validation, applause, or an audience.Who understand that real accomplishments don’t need to be announced. While the world performs for attention,the Chosen Few build in silence. Never 4 Fame.

Built for everyday wear, stamped with the Iron Thunder logo. A simple logo tee with enough attitude to stand on its own — clean from a distance, strong up close, and made to represent the brand wherever you wear it.

The Fearless series represents those that move forward through any type of adversity while others stop in the pursuit of greatness the moment things get difficult its only the Chosen Few with a fearless mindset that continue on to achieve success.

The cross doesn't bow. Neither do we. Stripped to essentials - no sleeves, no apologies. The Chopper is built for movement, built for the iron, built for those who understand that loyalty isn't a transaction. It's a choice. 3D geometry. Red and white. A mark that says you belong to something larger than the gym floor. CHOSEN FEW ATHLETIC CLUB. This Thing of Ours.

This Thing of Ours Platinum Exclusive

G Gym SeriesOld-School DNA. New-School Standard. Built the way they used to be - heavyweight, durable, and ready for war.The G Gym Series was designed to drag the raw energy of 70s bodybuilding into the modern era, replicating the look, feel, and toughness of a true vintage find. Each one is garment dyed right here in the UK for that worn-in, vintage finish you can’t fake.

Introducing "Only The Strong Survive" series, make of it what you will, the world is on the verge of collapse and only the Chosen Few will survive!This high quality custom designed collection is printed using state of the art Digital Printers giving you a life like graphic to the front of the Vintage Tee which are manufactured with a boxed, slightly oversized fit, giving you that 70's bodybuilding style, they are all put through a custom dye process to create our exclusive retro look & style.

The signature Chosen Few Ski Mask represents those built for more than attention. Driven by purpose. Not recognition.Success is earned in silence - not performed for approval. This is for the ones who move differently.Who don’t chase validation, applause, or an audience.Who understand that real accomplishments don’t need to be announced. While the world performs for attention,the Chosen Few build in silence. Never 4 Fame.

G Gym SeriesOld-School DNA. New-School Standard. Built the way they used to be - heavyweight, durable, and ready for war.The G Gym Series was designed to drag the raw energy of 70s bodybuilding into the modern era, replicating the look, feel, and toughness of a true vintage find. Each one is garment dyed right here in the UK for that worn-in, vintage finish you can’t fake.

This Thing of Ours Gold Exclusive

Introducing "Only The Strong Survive" series, make of it what you will, the world is on the verge of collapse and only the Chosen Few will survive!This high quality custom designed collection is printed using state of the art Digital Printers giving you a life like graphic to the front of the Vintage Hoodie which are manufactured with a boxed, slightly oversized fit, giving you that 70's bodybuilding style, they are all put through a custom dye process to create our exclusive retro look & style.

A tribute to the era that helped shape the identity of LA Gym. Inspired by the iconic graffiti-style artwork that became part of the gym’s visual DNA in the early 90s, this tee captures the raw crossover of old-school bodybuilding, street culture, and the unmistakable energy that made gyms feel different back then. With bold vintage-inspired graphics to the front and back, the Graffiti 90’s Era Tee brings that original atmosphere back to life in wearable form - paying homage to a time when training was gritty, expressive, and full of character. While LA Gym has stood strong since 1986, this piece specifically nods to the 1990s era that left its mark on the walls, the culture, and the people who trained there. No fake nostalgia.No polished commercial fitness aesthetic.Just a proper throwback to when gyms had soul. Old-school energy. Real gym culture.

A tribute to the era that helped shape the identity of LA Gym. Inspired by the iconic graffiti-style artwork that became part of the gym’s visual DNA in the early 90s, this tee captures the raw crossover of old-school bodybuilding, street culture, and the unmistakable energy that made gyms feel different back then. With bold vintage-inspired graphics to the front and back, the Graffiti 90’s Era Tee brings that original atmosphere back to life in wearable form - paying homage to a time when training was gritty, expressive, and full of character. While LA Gym has stood strong since 1986, this piece specifically nods to the 1990s era that left its mark on the walls, the culture, and the people who trained there. No fake nostalgia.No polished commercial fitness aesthetic.Just a proper throwback to when gyms had soul. Old-school energy. Real gym culture.

Established in 1986 L.A Gym is regarded as one of the UK scene's Bodybuilding Mecca's.It was the gym that gave me my first job in the fitness industry at 16 years of age that officially took over and continued its legacy preserving its unrivalled old school atmosphere that you will rarely find in other gyms throughout the world anymore. All L.A Gym merchandise will be designed & developed by Chosen Few Athletics. The experiences growing up and working in the gym helped influence the conception of Chosen Few itself.

Every man has a choice. Build the life he said he wanted…or lose himself to temporary pleasure, empty attention, and distractions disguised as desire. The After Hours Tee represents the side of the story most men know too well - the late nights, bad decisions, blurred lines, and the moments that quietly pull you away from your purpose. A king doesn’t lose his crown overnight.He loses it in pieces. Stay focused.Lust Kills Kings.

Inspired by the little green soldiers many of us grew up with - lined up across bedroom floors, windowsills and carpets, ready for battles we made up in our heads. The CF Army Tee takes that childhood memory and rebuilds it through the Chosen Few lens. A nostalgic toy soldier turned into a symbol of discipline, strength and loyalty. From memory lane to modern uniform.

The cross doesn't bow. Neither do we. Stripped to essentials - no sleeves, no apologies. The Chopper is built for movement, built for the iron, built for those who understand that loyalty isn't a transaction. It's a choice. 3D geometry. Red and white. A mark that says you belong to something larger than the gym floor. CHOSEN FEW ATHLETIC CLUB. This Thing of Ours.

The Fearless series represents those that move forward through any type of adversity while others stop in the pursuit of greatness the moment things get difficult its only the Chosen Few with a fearless mindset that continue on to achieve success.

The Fearless series represents those that move forward through any type of adversity while others stop in the pursuit of greatness the moment things get difficult its only the Chosen Few with a fearless mindset that continue on to achieve success.

  There was a time when loyalty meant something.When discipline wasn’t optional.When people stood for something - no matter the cost. That time hasn’t disappeared…It’s just harder to find. This piece represents those who never lost it.Still standing. Still solid. Last of a Dying Breed.

Every man has a choice. Build the life he said he wanted…or lose himself to temporary pleasure, empty attention, and distractions disguised as desire. The After Hours Tee represents the side of the story most men know too well - the late nights, bad decisions, blurred lines, and the moments that quietly pull you away from your purpose. A king doesn’t lose his crown overnight.He loses it in pieces. Stay focused.Lust Kills Kings.

The signature Chosen Few Ski Mask represents those that are driven by success and never for fame. The Chosen Few are original hustlers with one goal in mind that separates us from the rest of the world where to be liked, applauded and respected online is worth more than real life accomplishments.

Pressure. Pain. Purpose. Some run from the fire.Others are built in it. This piece represents the ones who keep going when it gets uncomfortable - when it burns, when it tests you, when it strips everything back. No shortcuts. No spotlight.Just progression.

The signature Chosen Few Ski Mask represents those that are driven by success and never for fame. The Chosen Few are original hustlers with one goal in mind that separates us from the rest of the world where to be liked, applauded and respected online is worth more than real life accomplishments.

“The truth was never buried. We just stopped looking.” Long before history was written, our destiny was etched in stone - hidden beneath ancient ruins, encrypted in forgotten hieroglyphs, and sealed inside the pyramids. The Origin Code has been unlocked. This limited-edition collection is a cinematic journey into the unknown - where ancient power meets cosmic purpose. Inspired by the idea that mankind was never meant to stay grounded, Origin Code imagines a world where bodybuilders are more than just men—they’re chosen warriors, summoned to return to the stars and fulfill a forgotten legacy. Alien ships hover. The pyramid hums with energy. Hieroglyphics rise from the sands, calling the fearless few to rise with them.

Established in 1986 L.A Gym is regarded as one of the UK scene's Bodybuilding Mecca's.It was the gym that gave me my first job in the fitness industry at 16 years of age that officially took over and continued its legacy preserving its unrivalled old school atmosphere that you will rarely find in other gyms throughout the world anymore. All L.A Gym merchandise will be designed & developed by Chosen Few Athletics. The experiences growing up and working in the gym helped influence the conception of Chosen Few itself.

The signature Chosen Few Ski Mask represents those that are driven by success and never for fame. The Chosen Few are original hustlers with one goal in mind that separates us from the rest of the world where to be liked, applauded and respected online is worth more than real life accomplishments.

The signature Chosen Few Ski Mask represents those that are driven by success and never for fame. The Chosen Few are original hustlers with one goal in mind that separates us from the rest of the world where to be liked, applauded and respected online is worth more than real life accomplishments.

Strength is the uniform. The iron is the institution.

Loyalty isn’t spoken. It’s proven. The dog represents instinctive loyalty, protection and commitment. Standing by your people when it matters not only when it’s convenient. A reminder that loyalty is earned, tested and reserved for the chosen few.

LA Dreams tells the origin story. Before Chosen Few. Before the collections. Before the brand became what it is today, there was LA Gym. A 16-year-old kid walked into that gym and found bodybuilding, discipline, ambition, and the first real vision of what life could become. Years later, that same kid would own the gym that started it all. The car represents another dream achieved. A symbol of the work, the risk, the obsession, and the proof that the vision was real. But sometimes the next dream costs more than money. Sometimes you have to let go of something you once chased to fund something bigger. This piece is about that cycle. Dream it. Build it. Achieve it. Sacrifice it. Start again. LA Dreams is not just about where Chosen Few began. It is about what it takes to keep going.

Belief is the beginning of becoming.

Not every battle is loud. The Strength Through Survival Tee represents the kind of strength that gets built in silence - through pressure, setbacks, discipline and the moments that force you to keep moving when quitting would be easier.

Loyalty isn’t spoken. It’s proven. The dog represents instinctive loyalty, protection and commitment. Standing by your people when it matters not only when it’s convenient. A reminder that loyalty is earned, tested and reserved for the chosen few.

Music and weights. Permanently in heavy rotation.