ETERNAL ECHO

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    Eternal Echo is for the ones who were never built for the 9–5, clock-in, clock-out life.
    The ones who feel something burning in their chest - a need to leave a mark, not just pass through.

    Some call it chaos.
    Some call it obsession.
    We call it purpose.

    This collection is about legacy - the kind that still echoes after you’re gone.
    It’s not about being seen.
    It’s about being remembered.

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    THE VIBE BEHIND THE SERIES

    This collection is inspired by Rich Piana - someone I had the privilege of working with directly when he launched his brand. I helped bring his supplements and clothing into the UK and was one of the first to stock them here. In 2016, we partnered at BodyPower Expo where his booth dominated the entire event - it was chaos in the best way.

    Rich was brutally honest, raw, and unapologetically real. He opened the doors for a whole generation of fitness creators to speak openly about things most were too afraid to touch - steroids, sacrifice, the reality behind the muscle.

    He lived loud. He built something that still echoes. That spirit - to live big, leave impact, and never hold back - is the core of Eternal Echo.

    • Rich Piana